Marketing is one of the most important aspects in any company that you can’t ignore. Therefore, it is worthwhile at the beginning of the year to think about your company’s marketing strategy and plan marketing projects for the whole year. So what should you focus on in marketing in 2025?
It’s no surprise that video content is the king of social media and generates a very large organic reach. Nowadays, you can upload videos on every platform, even LinkedIn has started promoting and recommending more video content. That’s why in 2025, you should focus on creating videos. But why?
- Video content has a stronger impact on viewers, making them more likely to purchase your product or service after watching.
- Videos are more engaging and keep the audience’s attention for longer.
- Videos allow you to showcase your company, products, or services in a more creative and unique way.
It is worth using video to show in an interesting way what your company does, what makes your products different, what problems your team solves. By creating regular video content on topics that interest your audience, you will build a strong community and trust in your brand.
However, remember that your videos should be tailored to your target audience but also match your sales strategy. Video marketing is a powerful tool that, when used correctly, can significantly impact your company’s growth and online visibility.
If you still think live streaming isn’t for your business, you’re mistaken. Live streaming can be a fantastic marketing tool to promote new products, collections, or even services. So think about using live streaming in marketing in 2025!
Live sales work great, for example, in fashion. So, if you are a clothing designer, you have a boutique or an online fashion store – then definitely organize a LIVE on your fanpage to show the new collection and immediately launch sales.
On such a LIVE you present the clothes on yourself or on a model, show its details, while customers can make orders without leaving their homes. And, by the way, they can ask you questions in the chat, so you build a relationship with them.
If your company offers services, then you can organize, for example, a LIVE Webinar where you tell how you solve a particular problem that your client may have. On such a webinar you show your experience, knowledge, but also what kind of person you are. But not just a webinar, you can also do a LIVE Workshop, where you share your knowledge and experience. You can then “reward” the people who will participate in the LIVE with a small discount on your service or some kind of bonus.
Remember, live streams can be public, but you can also create private live streams and sell tickets for exclusive access.
There is still a lot of space on Dutch YouTube for new channels, especially niche channels tailored to a particular industry. A company’s YouTube channel allows the brand to build an engaged community around the brand, share expertise and showcase their products or services in action. With regularly published content, such as tutorials, reviews or webinars, your brand gains the trust of your audience, which increases the chance of converting them into leads.
Also make use of descriptions for episodes, where you can add links to your website, contact form, or a subpage of your product or service right away.
What is also important – episodes published on YouTube work for several years. YouTube’s algorithms will suggest your episodes to people who may be interested in a particular topic or when they come across some of your other videos.
People currently use YouTube like a search engine, so your episodes may show up to viewers, even many years after they were published. This again means that your channel can pick up new viewers all the time. Combined with a well-planned content strategy, a YouTube channel can become an effective tool for generating leads and loyal customers. So when thinking about marketing in 2025 it’s essential to think about YouTube!
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People loved podcasts, and there will surely be even more of them in 2025. A company podcast can be a great tool to build brand authority and trust. By creating your own podcast, you can talk about your offerings, share industry knowledge, and invite experts or customers to talk about how your company has helped them.
Podcasts are a medium ideal for subtle promotion that is not pushy. Publishing podcast episodes allows a company to increase reach and engage its audience in unique ways. Through a podcast, your company has the chance to reach the target audience in a convenient format that listeners can consume at any time – while working, driving or relaxing.
Your podcast can even have short episodes in which you tell how you solved a problem, or answer customer questions. You can also use these episodes on your website, for example, in the FAQ section. When you’re making plans for marketing in 2025, consider whether a podcast might be a good option for your business.
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5. AI for Process Automation
Artificial intelligence is a tool that has revolutionized the way companies operate, improving processes and making actions more efficient. With AI, it is possible to automate repetitive tasks, such as customer service with chatbots, data analysis or marketing campaign management.
If you haven’t yet taken an interest in AI, it’s worth catching up so you’re not left behind. This machine has moved on and there will be more and more AI tools. Perhaps some of them can be really helpful to your company or your employees. However, remember that it is a tool, so it is meant to support certain elements or processes in your company. So use AI smartly, just to speed up some processes or improve them so that your work is easier and faster.
6. More authentic and real content, tailored to the brand's audience
Audiences now expect content that is truthful, engaging and tailored to their real needs. People don’t believe in content that is completely generated by AI. Such content also won’t build strong relationships with customers. So, if you run a company’s social media profile, create content that shows real products, real people, real emotions.
Your customers don’t want to look at or read content that is generated because it shows that it is fake. This pushes your customers away rather than encouraging them to interact more with your company. So if you’re wondering why your social media isn’t attracting customers, then analyze the content you’re publishing. If your posts aren’t interesting, the photos are from the Internet and everything isn’t tailored to your audience, those audiences won’t be interested in your company either.
Audiences are increasingly aware of and distrustful of over-glamorized advertising campaigns. Instead, they expect content that is honest, engaging and reflects real experiences. Brands that focus on transparency and values close to their audiences will gain greater trust and loyalty.
To summarize - what do you need to know about marketing in 2025?
If you’re preparing a marketing strategy for 2025, it’s essential to focus on creating authentic content that shows real people and real emotions. But also take advantage of AI to support your work, create ideas, analysis. Check out what AI tools you can bring into your company to improve the work of your employees, and not to replace them.
You need to start your marketing strategy by describing your target audience. You need to know who your customers are in order to tailor content about your company, product, or service to them. Marketing in 2025 focuses on people, relationships, and authenticity. Companies that can establish a relationship with their customers on the Internet will have a chance to build a solid group of loyal customers.
