We live in a world where video marketing plays one of the most important roles in the promotion and development of companies. That’s why YouTube is the platform where your business should be. First of all, because YouTube can recommend your videos for a long time after they have been published. In this article, you will learn how YouTube can generate leads for your business, and also support SEO.
What kind of video content attracts customers
To start, we’ll talk about the most significant element – the content. That is, what value do you give to the viewers who may become your customers after watching the video. Publishing videos without a client-oriented plan will not bring results. You must first put yourself in your customer’s shoes and think about what content will be really valuable and interesting to them. Your videos must meet the expectations of your customers, they must give them the answer they are looking for.
So what to publish to the company’s YouTube channel?
- Educational content: This can be all sorts of tutorials, or even a case study with a client. Your videos should educate the customer. Give your viewers the knowledge they seek right now or hook a new potential client with interesting bits about your product or service. By creating educational content, you also show your experience and knowledge. Thanks to this, a potential client knows that he will be working with a specialist in a particular topic or industry. Thus, he will connect with you quicker, because he already knows that you have experience.
- Live Streams, for example Webinars: Hosting live events on your YouTube channel is a great way to build relationships with viewers. They can ask you questions in the live chat, which makes them instantly feel a connection with you. After such a live event, these audiences are more likely to go to your site and purchase the product or service you talked about.
- Show a product or service in real life: Your customer wants to know what he’s actually going to get, after clicking “buy”. So create content in which you show how your solution works in real life. Do you have a great accounting program? Show customers how it works from the inside, what problems it solves. If you sell clothes, then create content showing them on different types of models. Such videos convince the customer to buy, because they know exactly what they will receive.
So how do you turn the viewer into a customer?
Valuable content is the key. If your customer has a problem, he goes online to find a solution. Sometimes he needs information on how to fix something, sometimes advice on which product is better, and sometimes to learn more about marketing in his industry.
Everyone wants to buy the best product, the best service and work with specialists. That is why, if you are a specialist in your industry, you have to show it. And you can perfectly show this with the help of a video – because it is the video that attracts the attention. There is a reason why all platforms now focus on video – because they notice that the audience prefers such content more and more with time.
It is the interesting content that tells the story of your product or service that influences whether the viewer will turn into a customer. In these videos you don’t sell a product, you sell its use, the problem it solves. You are the specialist and create content around the product, not about the product itself.
Listen to your customers, too. They will tell you what they want to know, and these are the topics for your future content. On a YouTube channel, you can also easily interact with viewers. Reply to comments, leave a like under every comment they leave – this will be noticed not only by viewers, but also by algorithms. Encourage people to ask you questions or discuss the topic in the comments. If you regularly answer viewers’ questions, you will also build a better relationship with them.
Furthermore, publishing episodes on YouTube affects SEO
The title and description of each published video on YouTube is very important. They are places for keywords that users type into the search engine. If you make sure you have good SEO for each episode, your videos can appear higher in Google and YouTube search results. Our experience shows, that in many cases, the first place is still within reach!
The episode description is also a good place to add links to your website, or a subpage created for your product or service. So the viewer can quickly jump to your site right after watching the video and doesn’t have to search for anything else.
Thus, this is another way how YouTube generates leads for your business. The recipient has a direct link to your contact or purchase page.
Most importantly, content published on YouTube is public and easy to find, which can generate leads for years. Customers can come across your video in a Google search, YouTube can suggest it to various new audiences, and even ChatGPT can find it because, after all, these are public videos.
Video we produced for Otovo
Video we produced for Bonapi Training Center
Develop the company's YouTube channel and publish content regularly
Regular publishing is necessary to move the algorithms, on which a lot depends whether the channel will be recommended further. That’s how it works and we can’t change it. It is also true that creating a valuable channel on YouTube takes time, it is a long process.
Every single person who decides to subscribe to your channel expects you to publish more content. That’s why they clicked subscribe – because something caught their interest. For you, this should be a sign to create more videos. This way you will start to build a community around the channel, and that’s what you want, isn’t it?
Take a professional approach to creating a channel, and make quality content that will be valuable for your viewers. Because every viewer is your potential customer, and every subscriber is already one step away from a purchase.
To summarize, does YouTube generate leads?
Of course, it does! As long as you have patience and believe in the process. First, you need to create content that will be valuable to the audience. Content in which you solve a problem, give advice, and share expertise. Anyone who sees your video is a potential customer. If you meet his expectations or show that you can solve his problem – he will contact you faster, because he will already feel some kind of connection with you.
Anyone who has decided to subscribe to your channel is almost your customer. It’s a sign to you that your content is interesting to someone. That’s why you need to focus on regulated publishing of content that your audience wants to watch. This is how you promote your products and services, which has a positive impact on the development of your business.
Ready to create a YouTube channel for your business?
We are your partner in producing episodes on YouTube. We will take care of recording and editing episodes, including scripts and scouting, but we also create thumbnails and even handle uploads to your channel.
